CRM stands for Clients Really Matter

Actually, CRM stands for Customer Relationship Management, but it might as well stand for clients really matter, because they do. And a CRM system will help you show it. Regular readers of this blog know how important I think it is to collect client information – for everything including marketing, pricing, identifying your ideal client,[…]

Small business analytics – it’s as easy as pie

As a recent graduate of business school, it was inevitable that I was going to force you to read some kind of case study. It’s what we “business school people” do. And as you all know, I am a big believer in the value that analytics can bring to any organization no matter what size.[…]

If you don’t talk to yourself already, now’s the time to start.

(Most of the best business owners do.) And the thing I want you to start talking to yourself about is your business. More specifically – I want you to start thinking about questions you’d benefit from having the answers to. Questions that, when asked, would generate data that you could use to improve your business.[…]

Big Data. Big Deal?

Have you heard the term “Big Data”? Everybody’s talking about it. It’s the latest thing. But what is it? Does your business need it? And you don’t use it, is your business going to get left behind? Big pause. Big breath. Now that we’re calm, let’s first talk about what “Big Data” really means. Big[…]